Welcome to Max Diff Demo.
MaxDiff is an approach for obtaining preference/importance scores for multiple items. Although MaxDiff shares much in common with conjoint analysis, it is easier to use and applicable to a wider variety of research situations. MaxDiff is also known as "best-worst scaling".
Research has shown that MaxDiff scores demonstrate greater discrimination among items and between respondents on the items.
MaxDiff is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, advertising claims, etc.) using marketing or social survey research.
Submit this page to apply the options set above.
